https://youtu.be/ckVYO9oI8vc?si=HVimqAB9D8_Fk6RZ
defining the problem asking the right questions thinking with diagrams how do you measure the success of - how you measure the failure of… Northern Star metric (KPI)
ideation analysis paralysis
prototype and test minimal viable product test with user feedback loop with ideation and testing the prototype
accepting the high possibility of failure - learning things even when we know we won’t be masters
BUILD the 5 why